Pop advertising

[WayneScott]

How to properly launch a pop advertising campaign ?

 

[DimaSirko]

When I first tried running pop ads, I thought it would be simple: choose a creative, set a bid, and you're done. But the reality was different: the CTR was low, the traffic wasn't what it should be, and conversions were practically nonexistent. I was about to abandon this format until I came across a detailed analysis of how to properly launch such campaigns. I decided to read more and realized that the power of pop ads isn't in their intrusiveness, but in their precise settings and context. Now this channel consistently generates leads, as long as you approach it analytically, rather than randomly.